Added experience.

More for your Event.

Please note:

Due to extensive renovation measures, the BMW Welt will be closed for 5 weeks from January 7th, 2025!

This closure (until February 10, 2025) only affects the event locations in the BMW Welt. The event location in the BMW Group Classic is not affected by this!

You want to give your event a very specific highlight or you want to optimise team building with an unconventional approach? Are you looking for that unusual touch to break the ice or increase the entertainment factor? Then you'll find just what you're looking for in the additional offers available at the BMW event areas. Book exclusive tours of BMW Welt, the BMW Museum or BMW Group Classic and let your participants take a look behind the scenes of the BMW brand. Or bring the allure of the BMW Group closer to your guests with a Genius, who will give you exciting insights into products and brands. And finally, with the charming cult vehicle BMW Isetta, you are guaranteed to put a smile on your guests' faces when as a passenger they take a ride.

Programme highlights.

Unconventional ideas are often the best for events. Isn't that why they give your event a surprise impact? Our bookable activities provide variety in the programme with a high fun factor. With the BMW Genius, for example, your guests can learn about the appeal of the BMW Group brands or take a spin as a passenger in a driving BMW Isetta. 

BMW Genius.

Give your guests exclusive insights into the fascinating event location. Book a BMW Genius who will be happy to provide information about BMW Welt and the BMW Group with indepth knowledge and inspire your guests - whatever the specialist topic. Look forward to a varied lecture.

BMW Isetta.

Ensure the fastest way to put your guests in a good mood. A round trip with the legendary BMW Isetta. Affectionately christened the Knutschkugel by the locals, this rarity still provides a unique driving experience in the truest sense of the word - because unfortunately this original vehicle from the 1950s has all but disappeared from everyday life.

Book a workshop at BMW Welt.

Exciting challenges on the topic of sustainability and mobility of the future await you in this impressive location. Take advantage of all the opportunities that our workshops offer you - they are varied, interesting and a lot of fun.

BMW M Driving Experience.

Show us what you can do! And we'll show you what else you've got. At the BMW M Driving Experience, challenge and expand your driving skills on an individual basis. Choose from exclusive offers and experience sheer driving fun in a controlled environment on the race track, on the training grounds, in the mountains or in the ice. From BMW Safety Training to Performance Drive to BMW M Drift Training - under perfect training conditions and with experienced instructors.

Your idea. Our guidance.

Use to your advantage the support for the BMW event areas regarding the planning and successful outcome of your event at BMW Welt Munich. Benefit from professional preparation by experts and one-to-one partners for the event spaces - anything you need for that all-round successful event.

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