If there's one place where automobile aficionados can experience high performance and exuberant design, it's in M Town. Here, you will discover the latest BMW M models on 180 square meters, unique vehicles with the most cutting edge technology and high-output engines. In front of the glass skyline and under gleaming ebony jets, in the middle of M Ton, feel and understand resolute passion for technology.
Powered by Passion.
The “BMW M Contemporary Clubhouse” at BMW Welt
Living room meets garage: This is how BMW M presents itself with the new “M Clubhouse,” which combines the inviting character of a living room with the fascinating motorsport atmosphere of a BMW M garage.
Highlights include the new BMW M5 in a unique design by artist Fillin Guas and a special sound installation that brings the legendary Nürburgring to Munich. The “M Clubhouse” thus offers visitors of BMW Welt a whole new, immersive immersion in the world of BMW M and, with this concept, creates an even stronger experience for all fans and enthusiasts of the brand.
Top 5 exhibit models 2024*
*Please note that there can always be unpredictable changes in the exhibition vehicles shown here. If you prefer consultation for your desired model, please make an appointment in advance so that you can experience all the benefits of the vehicle up close and in detail.
BMW M stands for the maximum in performance and power - and gets the heart of every aficionado beating quicker. And not without good reason. Since every vehicle is not only a technical masterpiece, but also put together with passion.
The BMW M3 GTR from Need for Speed™
Most Wanted is now reality.
EA Games was celebrating 30 years of Need for Speed™. To mark the anniversary of the genre classic, BMW M is presenting a one hundred per cent real version of what might be the most famous racing car in the world. The BMW M3 GTR built by BMW M Motorsport and featuring the livery from the game was on display at BMW Welt München 2024.
BMW M2 Coupé
The BMW M2 excites and delights with the skillset of a classical high-performance sports car – reproduced in highly concentrated form, more intensive than ever and cutting-edge technology. At the heart of the BMW M2 are fleet-footed agility on demand and handling that remains easily controllable even as the driver explores the coupé’s limits.
BMW M4 Competition Coupé
The low-slung silhouette of the BMW M4 Competition conveys irresistible aesthetics and concentrated power. The front is characterised by the expressive M kidney grille and new, iconic LED graphics in the headlights.
The BMW M5 Sedan.
The BMW M5 is powering into a new era. With 40 years of history having passed under its wheels, the legendary high-performance sedan has reached its seventh model generation. The combination of a high-revving V8 engine with M TwinPower Turbo technology and an electric motor results in a new, impressive experience of typical M performance. Regardless of whether it is used as a sporty sedan over long distances or during sessions on the track. With its prominently flared wheel arches, sculptural front apron and an extremely powerful rear end, the BMW M5 cuts an athletic figure – one that is more expressive than ever before.
The BMW M4 Cabrio
Impressive in Form. From the very first moment, the BMW M4 Competition Convertible with M xDrive captivates with its aesthetics and agility. Its high-performance M TwinPower Turbo engine delivers 390 kW (530 PS) and, combined with the all-wheel drive featuring the Active M Differential, ensures ultimate driving dynamics in a sporty and exclusive setting.
The world’s most successful Touring car.
While we're on the topic of racing and the BMW M3: If you want to marvel at the world's most successful touring car in real life, just visit the BMW Museum - directly opposite BMW Welt. There you have a model of this BMW, winner of over 1,500 individual victories, a success in model variants at the DTM, at Le Mans or at the Nürburgring.
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BMW XM Label Red mandatory information according to german law ’Pkw-EnVKV’ based on WLTP: energy consumption weighted combined: 33,5 kWh/100 km and 2,0 l/100 km; CO₂ emissions weighted combined: 45 g/km; CO2 classes: with discharged battery G; weighted combined B; Fuel consumption with depleted battery combined: 12,9 l/100km
BMW M2 Coupé mandatory information according to german law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 10,2-9,8 l/100 km; CO₂ emissions combined: 231-222 g/km; CO2-class: G
BMW M4 Coupé mandatory information according to german law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 10,0 l/100 km; CO₂ emissions combined: 230-228 g/km; CO2-class: G
BMW M4 Competition Convertible with M xDrive mandatory information according to german law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 10.2 l/100 km; CO₂ emissions combined: 233-231 g/km; CO2-class: F
BMW M5 Sedan: mandatory information according to german law ’Pkw-EnVKV’ based on WLTP: energy consumption weighted combined: 25,1 kWh/100 km plus 1,7 l/100 km; CO₂ emissions weighted combined: 37 g/km; CO2 classes: with discharged battery G; weighted combined B; Fuel consumption with depleted battery combined: 10,2 l/100km