Legends live.
A museum like no other. At the BMW Museum Munich, you will experience the BMW brand from its beginnings to the present in a spirited, awe-inspiring and diverse way like nowhere else. Be inspired by ingenious engines, designs, prototypes and visions that have made history and win fans with every new generation.
Architecture.
Discover as well new architectural horizons at the BMW Museum Munich. The imposing building that houses the BMW exhibitions follows a truly one-of-a-kind concept. Just let yourself drift and be surprised each time you enter a new room.
The program.
The program of the BMW Museum is as varied as the model range. Experience alternate exhibits on different topics with the greatest of 100 years of BMW history, a model chosen from the BMW Art Car Collection as well as the Place of Remembrance memorial.
Discover now.
Innovation drives the future.
Our exhibition "Innovation drives the future" is dedicated to a very important topic nowadays: sustainability at the BMW Group.
Belle Macchine.
Italian flair meets German engineering - Experience the fascinating connection between Italian flair and German precision that has shaped BMW's design history to this day, at the BMW Museum starting in May 2025. Stay tuned!
Exhibitions.
House of Design.
Design in its purest form awaits you in the House of Design - from inspiration to the formulation of an idea to its physical realization. Experience the award-winning "kinetic sculpture" and, in the "Atelier" exhibition, what it means to design and build premium vehicles. From the Atelier, descend into the "treasure chamber" with BMW design icons that have contributed to automotive and motorcycle history.
House of the Company.
How did BMW actually become BMW? In the House of the Company, you can see the company's development from an aircraft engine builder to an car and motorbike producer. The "First Steps" and "Visions" rooms span the past, present and future with exhibits and interactive monitors. In the future, the "Transformation" room is devoted to the topic of electro-mobility and the BMW Group's efforts for sustainable production.
House of Motorcycle.
You love BMW motorcycles? Then a visit to the House of Motorcycle is not something to be missed! Here you can witness the development of BMW motorcycle manufacturing at the production sites in Munich (1923-1969) and Berlin-Spandau (1969-present) up close. Enjoy the highlights of BMW motorcycle history (motorcycle-series) and the most significant BMW innovations in motorbikes from the 1920s to the present day.
House of Technology.
What actually makes BMW technology so distinctive? The House of Technology uses the topics "Lightweight Construction", "Engines" and "Elvis' BMW 507" to demonstrate the technical leadership of the BMW brand. In the Lightweight Construction room, you will see how BMW engineers reduce the weight of vehicles. In the "Engines" area, the complete array of BMW engines awaits you. In the "Elvis' BMW 507" exhibition, you will learn all about the incredible story of the restoration of his BMW 507 by BMW Group Classic. Finally, you can experience the subject of aerodynamics at first hand using a BMW car body.
House of Motorsport.
The House of Motorsport brings the great successes of BMW to life: the successes of the BMW 328, involvement in Formula 1 and the racing history of the BMW motorbike and the BMW touring cars. Of interest to all BMW motorcycle fans: a separate exhibit, all about motorcycle racing!
House of brand.
What would the BMW brand be without a brand history! That is why the house of the brand is dedicated to BMW advertising throughout the ages. We are sure that you also have your own favourite BMW advertising - and maybe you will find it here. Experience also a large LED wall where you can interact with BMW advertising billboards, light boxes and commercials from over an 80 year span.
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House of the Series.
Do you have an all-time favorite BMW? Then discover where it is in the House of the Series. Because here we trace the development of each model series, for example the 3 Series from the BMW 1600-2 to practically the present day. The lower exhibition area is reserved for the strongest letter in the world: M - the symbol for exceptional BMW sports cars for the road.
Place of Remembrance.
As part of the permanent exhibition, the "Place of Remembrance" is dedicated to the topic of forced labor at BMW during the National Socialist dictatorship. Here you will find comprehensive information, original photographs, reports and historical documents on the role of the Bayerische Motoren Werke as an armaments factory and on the associated exploitation of forced laborers.
